The Fresh Avenue Team
Meet our team of produce experts with specific experience in business, sales, marketing, accounting, purchasing, operations, logistics, and more!
A Team that Knows Your Specific Needs
Our team is made up of produce experts with decades of experience in the industry including, sales, marketing, operations, accounting, purchasing, food safety, foodservice, supply chain, and logistics. This collective knowledge allows us to know first hand what does and doesn’t work for produce buyers and as a result we have built our business around meeting those specific needs.
Our business is specifically built around a been-there-done-that experience in produce that spans the past 30+ years.
Our Partners
Meet the Fresh Avenue Executive Team

Mark Vaughan
President & CEO

Brian Rooney
Vice President & COO
Our Team
Meet the Team that Makes it all Happen

Connie Allen
Sales Director

Richard Anfuso
QA & Food Safety

Gerardo Arboleda
Logistics Coordinator

Dennis Donovan
Western Commodity Sales

Amy Ealy
Customer Support Manager

Mahonrry Gonzalez
Operations Specialists

Brad Hogan
Operations Manager

Matt Little
Director of Grower / Producer Relations

Shanna Lewis
Operational Accounting Specialist

Amber Parrow
Marketing Director

James Rego
Transportation Director

Max Tapia
Operations Specialist

Roberto Torres
Commodity Manager

Tyler Vaughan
Director of Operations