The Fresh Avenue Blog

When you jump into the world of Industrial and Organizational (IO) Psychology, culture is a predominant theme. That's because one of the secrets to performance within any group, whether that is in...

It not a matter of if, but when things happen in business. Crisis takes all shapes and forms and it is something we don't want showing up, but inevitably it does. When dealing with buisnesses...

Can you believe it is the beginning of another year? With any beginning, it seems a natural time to pause and reflect on what is up ahead and summing up what we see with a word. For 2024 that word...

What makes one grower different than the other? The marketing materials may tell a story on how one grower is better than the rest, but if you think about it, the same soil, air, sun, and water is...

The Fresh Focus is taking an in-depth look into Find, Move, Build. This month we are emphasizing move- the logistics component of the Fresh Avenue model, and the value that’s found with a veteran...

The Fresh Focus is taking an in-depth look into Find, Move, Build. This month we are emphasizing find- the sourcing component of the Fresh Avenue model, and the value that's found when our team...

First off, it is hard to not call this PMA. This past year there was a merger of the two produce associations, Produce Marketing Association and United Fresh to form the International Fresh Produce...

Find, Move, Build.  You may have noticed them in our communications lately, on the website, and in our marketing materials. It was one of those requests where the partners wanted to take the Fresh...

Weren't able to join us live for our Keep it Fresh Webinar?  Don't worry, we have a video so you don't miss the insight from our team. Hosted by Barbara Castiglia, managing editor of Modern...

As I was writing an article for our monthly Fresh Focus, I got the feeling that I was singing the same tune but to a different verse.  Do our readers want me to espouse the virtutes of buying fresh...

Network is a critical component to business; connecting to people, building relationships, and finding ways that we can mutually benefit each other. It is why our trade shows, networking events, and...

Can you believe that we are ready for another transition?  People are packing up homes, plans are made to haul equipment, and dates are set on orders to hopefully keep supply continuous throughout...

Certainly one thing on everyone’s mind today is price.  Inflation, scarcity in the supply chain, and labor constraints have tacked on dollars.  It is when these costs sneak in that margins go down. ...

Going back to produce 101, we know about transition, temperature requirements, shelf life, and a general overview of how to use produce in menus and the nutritional value they provide.  However, if...

When I was a kid, I had a bulletin board above my desk with all the mementos that were important to an 11-year-old. I distinctly remember two postcards from my dad that he sent to me when he was...

In the world of real estate, the address of a property can add tens of thousands to the value or take it away. The different sections of town define the culture, architecture, amenities, goods and...

One tell-tell sign that someone has been to a produce field is by the type of shoes they are wearing. If the shoes are clean, the person probably has not walked the dirt furrows between rows of...

It’s always exciting when our team grows, and last month, Fresh Avenue added two new team members! Daniel Meder, our Purchasing Manager, is no stranger to produce. In fact, Daniel is a well...

When you’re new to an area or have the tendency to get lost, there is nothing better than an expert guide that takes you where you need to go. When I’m traveling to the Phoenix area, I always catch...

The lifeblood of our business is the people that provide support to our customers. Frequently we talk about how we work with customers with product sourcing, development and shipping, but one area...

Life is filled with paradoxes… the unlikely things that coexist and keep the world going round, but makes you stop and pause. The beginning of the end, saving money by spending it, or in the case of...

March is always a favorite month for me in the produce industry.  It is when everyone’s eyes and ears are directed to a critical aspect of business--- marketing, something I live and breathe in my...

This month, we’re catching up with an industry voice that we’ve collaborated with over the past 5 years. Megan Crivelli is the brains behind The Produce Nerd, where she goes to the farms of all...

Like many of you, 2020 was a year that was unlike anything we've seen in our careers.  In many ways it also put us to the test, including our supply chain. The initial wave of the pandemic caused...

After years of working in the produce industry, our partners had the idea that there are many wonderful grower / processors in the produce space that may need a boost to their presence in the...

If anything, this past year has reminded us that connection is the glue that holds our communities together! One way to do that is through giving and serving our local communities and our team has...

from Fresh Avenue Marketing Director, Amber Parrow I was on the phone until 1 AM. I’m sure that has happened to many of us when catching up with family, but it is more so when you realize your...

Located in America's heartland, there's a state whose history is filled with cattle, land-runs, Native Americans, cowboys, farming, and oil. Rich with the legacy and spirit of pioneering and...

The world as we know it certainly made a sudden change as we shut down to self-quarantine in April. With foodservice being an industry that took one of the biggest economic hits, we certainly saw...

from Fresh Avenue Marketing Director, Amber Parrow What would you do with 12 pounds of chopped kale?  When I do photoshoots of our producer's items, I am often left with a LOT of vegetables and I...

Sights and Insights on BrandStorm 2020 from Fresh Avenue Marketing Director, Amber Parrow For the past 5 years, marketers in the produce industry gather at a conference designed just for them--...

​The biggest, most exciting marketing conference for the produce industry, BrandStorm, is moving to Austin this year. We can't think of a better time for Fresh Avenue to attend. But to make our...