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Fresh Produce

We are grower shippers with our label, Green Light. This is features commodity, retail, and specialty produce grown on the West Coast.

Produce Sourcing Specialists

Fresh Avenue is committed to providing fresh, quality produce, ensuring that our customers receive the freshest! We provide fully customized sourcing for all your produce with our label, Green Light. If we don’t have what you need, we reach out to our produce network. Our team are produce veterans so we know the business and who to talk to. The advantage our sourcing strategy brings is the ability to deliver loads ranging from 2-3 pallets to a full truckload.

A robust supply chain strategy directly integrates growers, sourcing, and logistics.

FAQ

About Logistics for Fresh Produce
What type of produce does Fresh Avenue offer?

Fresh Avenue is a grower/shipper of a wide variety of items that we pack in our own Green Light label.  These items include cilantro, Italian parsley, curly parsley, green onions, spinach, napa cabbage, bok choy, kale, endive, escarole, leeks, radishes, and more.  

In addition, with our extensive grower base and our experienced team, we can source much more from any of the western growing regions: leafy greens from Salinas and Santa Maria, citrus from the San Joaquin Valley, carrots from Bakersfield, and grapes from Fresno. We can source it for you if it is grown in the Western United States!

What growing regions does Fresh Avenue grow in?

Our primary growing regions are Salinas, California, and Yuma, Arizona, with green onions grown in Mexico. We also source produce from many growing regions, so we are not limited in where we grow, source, and load.

What is Green Light?

Green Light is Fresh Avenue’s label featuring West Coast commodity, retail, and specialty produce. With an industry-leading food safety program in addition to quality checks throughout the growing process, our produce is always of the best quality.  

What if I need produce items that Fresh Avenue doesn't grow through GreenLight?

Items unavailable through the Green Light label are easily sourced through our expansive grower network by our purchasing team. This includes key growers throughout the United States including leafy greens, cabbage, tender greens, citrus, berries, stone fruit, apples, tomatoes, grapes, carrots, and more. 

What type of produce or produce items can Fresh Avenue source?

Our extensive grower network, which includes over 100 growers, shippers, and processors, is available to build out mixed loads. We have multiple time-per-week transfers of products like romaine, iceberg lettuce, green leaf, onion, strawberries, citrus, cabbage, spinach, tender greens, carrots, organics, and specialty items from all points of origin around the West Coast and many ports of entry. 

What about seasonal produce?

Most of our produce is available year-round. However, customers can take advantage of special buys, such as stone fruits, imports, or seasonal products, which flow seamlessly through our consolidation and forward distribution warehouses. With our logistics services and purchasing team, we can accommodate LTL or truckload quantities, opening more options for seasonal and specialty produce buys. We can ship these products on your trucks out of our facilities or offer an LTL shipment directly to your facilities. 

How do you ensure the freshness and quality of your produce?

Fresh Avenue ensures product quality by consistently having key personnel present in the fields and warehouse to monitor it. We closely follow food safety regulations and practices throughout the supply chain, adhering to government regulations like FSMA. This is followed up by monitoring produce safety, quality, and specifications in the field and coolers before shipment. Consistent temperature regulation is critical in ensuring product quality in shipping, so our team monitors that with temperature sensors.

Is Fresh Avenue part of any trade associations?

Yes, Fresh Avenue is a member of the following:

  • International Fresh Produce Association (IFPA), attends IFPA conferences and is involved in different IFPA leadership such as the marketing council.  
  • Southeast Produce Council (SEPC), attends SEPC conferences and is involved with SEPC leadership such as the STEP-UPP program.

Learn more about each areas of our business

The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.

In-Market Support

Customer Support & Care
Our team’s driving force is excellence in service to our customers. As a result we are responsive in our communications, ensure extra care in production quality and specifications, and follow up in your market.

Consolidation

Produce & Refrigerated Freight
Produce consolidation allows you to get more variety in each load and has less stops meaning produce is on the road faster and fresher.

Delivered Programs

Fully Managed Logistics
We manage delivery programs with a responsive and reliable team with established lanes from major growing regions to major markets.

Stay Connected

The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!

Fresh Avenue Partners

Grow, Consolidate, and Deliver with us Today!
Services

Fresh Produce

Logistics

Delivered Programs

Consolidation

In-Market Support

Contact

1-888-373-7440

P.O. Box 1298
Santa Maria, CA 93456

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