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Fresh Produce through Green Light

Access a great selection of produce through Green Light Fresh, our West Coast grown line of commodity, retail, and specialty produce.

Commodity, Specialty, and Retail Produce

With our premier line of commodity, retail, and specialty produce, Green Light is your source of West Coast grown produce. We also have green onions grown in Mexico, with all the quality and food safety you expect from Fresh Avenue. Add on our sourcing services for any item not in the Green Light label, and bundle additional value with our delivery or consolidation programs.
 
  • US Grown (Green Onions Grown in Mexico)
  • Industry Leading Food Safety
  • Quality Monitoring throughout Supply Chain
  • Add-On Sourcing, Delivery, & Consolidation Services
 
 

It all begins with great produce with Green Light and builds with our sourcing and logistics services.

More about Fresh Avenue’s Produce

We Believe in Produce

We Believe in Produce

We believe in the health and wellness fresh produce brings, that we need more of it in our lives, more access to it, and that our work in accomplishing this is important!Christmas is a time of year where we reflect on the things that are important to us… family,...

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Finding Stability through Produce

Finding Stability through Produce

Restaurants are now re-imagining their supply chain with the pinch we have all been feeling with inflation and the economy. This is where our team can step in and provide some of the insider strategies with produce sourcing to help your business flex with the economy...

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What is Produce Transition Anyway?

What is Produce Transition Anyway?

What is Produce Transition? Twice a year, Western produce growers throughout the industry pack up and move equipment, people, and operations 600 miles to be in growing regions where conditions are ideal for the fresh produce that we all enjoy. Certain items need...

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FAQ

About Produce from Green Light Fresh
What type of produce does Fresh Avenue offer?

Fresh Avenue is a grower/shipper of a wide variety of items that we pack in our own Green Light label.  These items include cilantro, Italian parsley, curly parsley, green onions, spinach, napa cabbage, bok choy, kale, endive, escarole, leeks, radishes, and more.  

In addition, with our extensive grower base and our experienced team, we can source much more from any of the western growing regions: leafy greens from Salinas and Santa Maria, citrus from the San Joaquin Valley, carrots from Bakersfield, apples and pears from Washington, and grapes from Fresno. We can source it for you!

What growing regions does Fresh Avenue grow in?

Our primary growing regions are Salinas, California, and Yuma, Arizona, with green onions grown in Mexico. We also source produce from many growing regions, so we are not limited in where we grow, source, and load.

What is Green Light?
Green Light is Fresh Avenue’s label featuring West Coast commodity, retail, and specialty produce. With an industry-leading food safety program in addition to quality checks throughout the growing process, our produce is always of the best quality.
What if I need produce items that Fresh Avenue doesn't grow through GreenLight?

Items unavailable through the Green Light label are easily sourced through our expansive grower network by our purchasing team. This includes key growers throughout the United States including leafy greens, cabbage, tender greens, citrus, berries, stone fruit, apples, tomatoes, grapes, carrots, and more. 

How do you ensure the freshness and quality of your produce?

Fresh Avenue ensures product quality by consistently having key personnel present in the fields and warehouse to monitor it. We closely follow food safety regulations and practices throughout the supply chain, adhering to government regulations like FSMA. This is followed up by monitoring produce safety, quality, and specifications in the field and coolers before shipment. Consistent temperature regulation is critical in ensuring product quality in shipping, so our team monitors that with temperature sensors.

Is Fresh Avenue part of any trade associations?

Yes, Fresh Avenue is a member of the following:

  • International Fresh Produce Association (IFPA), attends IFPA conferences and is involved in different IFPA leadership such as the marketing council.  
  • Southeast Produce Council (SEPC), attends SEPC conferences and is involved with SEPC leadership such as the STEP-UPP program.

Learn more about each areas of our business

The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.

In-Market Support

Customer Support & Care
Our team’s driving force is excellence in service to our customers. As a result we are responsive in our communications, ensure extra care in production quality and specifications, and follow up in your market.

Consolidation

Produce & Refrigerated Freight
Produce consolidation allows you to get more variety in each load and has less stops meaning produce is on the road faster and fresher.

Delivered Programs

Fully Managed Logistics
We manage delivery programs with a responsive and reliable team with established lanes from major growing regions to major markets.

Stay Connected

The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!

Fresh Avenue Partners

Grow, Consolidate, and Deliver with us Today!
Services

Fresh Produce

Produce Sourcing

Logistics

Delivered Programs

Consolidation

In-Market Support

Contact

1-888-373-7440

P.O. Box 1298
Santa Maria, CA 93456