Grow, Consolidate, & Deliver with Fresh Avenue
Fresh Avenue is a team of supply chain specialists that focus on produce sourcing and refrigerated logistics services like consolidation and delivered programs. What makes us different is our strategic focus on direct supply and a network of independent warehouses in major growing areas that are our hubs for consolidation and produce distribution.
The Fresh Avenue Advantage
The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.
West Coast Grown Produce
Access a great selection of produce through Green Light Fresh, our West Coast grown line of commodity, retail, and specialty produce.
Produce Sourcing Services
All your produce needs are met with our robust network of growers across the US where we can source the product and spec you need.
Consolidation & Mixing Services
Get more variety in each load through produce consolidation with less stops, putting produce on the road faster and fresher.
National Delivered Programs
Discover responsive and reliable delivery programs with established lanes from major growing regions to major markets.
In Key Growing Regions!
Our coolers are in the places you need them the most for strategic purchasing with critical lanes.
Salinas, CA
Yuma, AZ
Yakima, WA
McAllen, TX
West Coast Grown with Green Light
Green Light is your place for commodity and specialty produce like cilantro, parsley, green onions, and more! Grown on the West Coast, we know what it takes to grow and ship the very best.
You’ve Got Questions
We’ve Got Answers!
Who is Fresh Avenue?
Who does Fresh Avenue serve?
- Foodservice Distributors and Broad-liners
- National and Regional Restaurant Chains
- Retail Produce and Deli Department
- Growers, Shippers, Processors
- Logistics Companies looking to expedite and streamline routes
- Anyone looking to optimize their fresh supply chain
What is Fresh Avenue known for?
Fresh Avenue Partners is known for responsive and reliable service and our signature in-market support. Our primary focus is knowing the needs of the market and solving them with optimized and innovative solutions with a focus on creating value to our customers through:
- Our branded commodity line of products: Green Light Fresh
- Produce sourcing plans
- Value add produce and deli salads
- Menu Innovation and fresh food product development
- Refrigerated freight solutions, from truckloads to pallet shipments
- Source based consolidation and order aggregation
- In-Market Support and service after the sale throughout the entire fresh supply chain
How does Fresh Avenue ensure product safety and quality?
Fresh Avenue ensures product quality by consistently having key personnel present in the fields and warehouse. Our in-person presence in the field and coolers monitor quality allow us to ensure compliance with regulations and evaluate and implement the latest advances in pre-harvest and post-harvest technology.
How does Fresh Avenue Support Customers?
Our team understands that we can provide the best value when we understand customer need- both the obvious and hidden, and build customized solutions. This holistic approach supports our customers by:
- Addressing hidden layers of waste in transportation, inventory, overproduction, and shortages
- Solution discovery specific to customer need
- Offering a full-service or à la carte services
- Working with customer requirements
How does Fresh Avenue handle logistics?
Fresh Avenue offers comprehensive logistics services, including delivered programs, consolidation, less-than-load (LTL), and managed logistics. Each service can be fully customized, ensuring efficient and reliable delivery of fresh produce backed by support from a responsive and trustworthy team. We are equipped to handle contracted set routes or spot rates on less-than-truckload or truckload perishable shipments.
Is Fresh Avenue part of any trade associations?
Yes, Fresh Avenue is a member of the following:
- International Fresh Produce Association (IFPA), attends IFPA conferences and is involved in different IFPA leadership such as the marketing council.
- Southeast Produce Council (SEPC), attends SEPC conferences and is involved with SEPC leadership such as the STEP-UPP program.
We Know Produce!
Meet the Fresh Avenue Team!
Our team is made up of produce experts with decades of experience in the industry including, sales, marketing, operations, food safety, foodservice, supply chain, and logistics. This collective knowledge allows us to know first hand what does and doesn’t work for produce buyers and as a result we have built our business around meeting those specific needs.
The Fresh Avenue Way
Responsive Service that’s in Your Market
Our Team Will:
- Be responsive in our communications to your team and distributors
- Have focused oversight of transactions
- Ensure extra care in production quality & specifications
- Provide 24/7/365 management of shipments
- Follow up with in-market support including distributor & store visits
- Troubleshoot so your plan continuously improves
What makes Fresh Avenue different is our team streamlines the customer experience through product quality, cost savings, adding value, and delivering our signature excellence!
Stay Connected
The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!
Fresh Avenue Partners
Services
Fresh Produce
Produce Sourcing
Logistics
Consolidation
Delivered Programs
In-Market Support