Produce Logistics from the People Who Grow It
Produce 3PL from Fresh Avenue
Fresh Avenue is a grower-shipper and produce 3PL. We grow our own Green Light produce on the West Coast, consolidate product from more than 100 growers through four warehouses, and deliver it to retail, foodservice, and wholesale customers across the United States. Because we work with produce at every step, the team managing your freight understands the product on the truck.
| Amount | Description |
|---|---|
| 100+ | Growers, Shippers, & Processors in our Consolidation Network |
| 20+ | Years of Produce Consolidation Experience |
| 4 | Warehouses in Salinas, Yuma, McAllen, and Yakima |
Let’s Talk About Your Lanes
Tell us where your produce starts and where it needs to go. We’ll put together alogistics quote built around your volume, your lanes, and your schedule.
Request a Logistics Quote
Call 1-888-373-7440
We Have LTL Produce Shipping Lanes across the US
Warehouse and Value-Added Services
Our warehouses sit where produce is grown: Salinas, California; Yuma, Arizona;McAllen, Texas; and Yakima, Washington. Each one gives you a place to cool, inspect, store, and build loads before product goes on the road.
Cold storage and inventory management: Temperature-controlled storage with inventory tracked and reported on your schedule
Cooling: Product is brought down to temperature quickly after arrival to protect shelf life
USDA inspections: Federal inspections arranged at the warehouse before product ships
Field and cooler checks: Quality checks at the source, where problems are easiest to catch
Repacking: Product resized, relabeled, or repacked and kit assembly to your specifications.
Repalletization and pallet builds: Pallets rebuilt and loads configured to fill every space on the truck
Order and drop sequencing: Loads built in the order they’ll be delivered on multi-stop routes
Cross dock and forward distribution: Product moved quickly through our facilities and staged closer to your market
Expand Your Market by Tapping Into Produce Distribution
You have a great product and marketing, your sales are growing, but the final piece of the puzzle is logistics. Every major retailer and foodservice company loads regularly near where our cross dock facilities are located. We can help place your company upstream in your customer’s supply chain!
Fresh Avenue provides ready access to your customers with our strategically located fresh consolidation facilities and national lanes.
Our Shipping Lanes
California
Texas
Florida
Chicago
North East
South East
Eyes on Every Load
Tracking on your schedule: Track and trace with load updates at the cadence you choose, not a generic status feed
Temperature recorders: Temp recorders monitor product temperature in transit
After-hours and weekend support: Our team is reachable outside business hours and on weekends, because produce doesn’t wait for Monday
Dedicated account team: You work with the same Fresh Avenue team members, who know your program and your lanes
Business intelligence reporting: Clear reporting on logistics costs and how they affect your total cost of ownership
More than a Delivery Service… A Supply Chain Builder
A typical broker finds a truck. A typical 3PL stores and ships your product. Fresh Avenue does more than that with a focus on produce. We’re a company that builds your supply chain from growing, sourcing, and following produce all the way to the shelf.
- We grow our own Green Light produce, so we understand what’s on the truck
- You keep your direct grower relationships while we consolidate the freight
- One delivered price shows your full landed cost, with contract dedicated rates available
- Our in-market support includes store and site visits after delivery, to see how product is holding up
More about Fresh Avenue Logistics
How Much Does Produce Consolidation Cost? A Breakdown
It's a fair question, and one we hear often: if direct buying is already working, why add a consolidation fee on top of everything else? The honest answer is that consolidation isn't free — but the math usually isn't about the fee itself. It's about what that fee...
Produce Consolidation vs. Direct Buying: Which Is Right for Your Volume?
At some point, almost every produce buyer asks the same question: should we keep buying direct, or is it time to bring in a consolidator? There's no universal answer — it depends on your volume, your variety needs, and how much administrative weight your team can...
Beyond Four Walls: The Modern Produce Warehouse Hub
The fresh produce industry has evolved dramatically over the past decade. Rising transportation costs, increasing food safety requirements, labor challenges, and growing consumer expectations have forced supply chains to become faster and more efficient than ever...
Produce Consolidation: Why Centralized Fresh Produce Hubs Create a Competitive Advantage
In today's produce industry, efficiency, consistency, and speed are more important than ever. As supply chains become increasingly complex, produce consolidation has emerged as a valuable strategy for retailers, wholesalers, and foodservice operators looking to...
How Fresh Avenue’s Logistics Programs Redefine Produce Distribution
Delivering Freshness with Precision: How Fresh Avenue’s Logistics Programs Redefine Produce Distribution In today’s fast-paced food supply chain, reliability and efficiency are non-negotiable. Retailers, foodservice providers, and distributors all face the same...
Delivered Programs: Bringing Clarity and Efficiency to Produce Logistics
In the world of fresh produce, the path from field to facility can be one of the most complex and costly parts of doing business. Transportation expenses, variable rates, and the difficulty of coordinating multiple carriers often add layers of cost and inefficiency to...
FAQ
About Logistics for Fresh Produce
Is Fresh Avenue a 3PL?
Yes. Fresh Avenue is a produce 3PL offering cold storage, consolidation, warehouse services, and delivered freight programs. Unlike most 3PLs, we’re also a grower-shipper, so our logistics team works with produce every day, not just freight.
What's the difference between a produce 3PL and a freight broker?
A freight broker arranges a truck to move your load. A produce 3PL like Fresh Avenue can also store, cool, inspect, repack, and consolidate product before it ships, then manage delivery. That means fewer handoffs and one team accountable for the whole process.
Where do you ship from and to?
We ship from West Coast origins and our warehouses in Salinas, Yuma, McAllen, and Yakima. Regularly scheduled routes reach most U.S. metro areas several times a week.
Can you handle peak-season volume?
Our warehouses follow the major growing regions through the year, and established lanes plus consolidation capacity help absorb seasonal volume.
Can I track my loads?
Yes. You get track and trace updates at the cadence you choose, plus temperature recorder data and business intelligence reporting on your logistics costs.
Is your team available after hours and on weekends?
Yes. Produce doesn’t stop moving on Friday afternoon, and neither does our support. Your account team is reachable after hours and on weekends when a load needs attention.
What warehouse services do you offer?
Our services include cold storage and inventory management, cooling, USDA inspections, repacking, re-palletization, pallet builds, order and drop sequencing, cross dock, and forward distribution.
How do you make sure produce arrives in good condition?
Quality checks start in the field and the cooler, continue with USDA inspections and temperature monitoring in transit, and end with store and site visits to see the produce in use.
How do I get a logistics quote?
Call 1-888-373-7440 or request a quote online. Tell us yourorigins, destinations, and typical volume, and we’ll build a program around them.
What are the benefits of customized freight solutions?
What are the benefits of customized freight solutions?
- Cost Efficiency: Tailored solutions can reduce overhead costs by optimizing routes and utilizing specialized equipment
- Reliability: Ensures timely and safe delivery with well-maintained trucks and experienced drivers
- Adaptability: Solutions are aligned with specific business requirements, enhancing flexibility and customer satisfaction
- Technology Integration: Advanced analytics and real-time visibility into shipments improve operational efficiency
What is Less than Load (LTL) Services?
Fresh Avenue knows that working in the produce space with short shelf life and rapid turn times means every shipment does not require a full truckload. To solve that challenge for our customers and further enhance our value to their supply chain, we offer a Less Than Truckload (LTL) and partials service to meet your diverse shipping needs.
How can I take advantage of Fresh Avenue LTL services?
Ask to speak to one of our LTL service professionals for availability, pricing, and scheduling to your geographic region. If we do not currently have a program in place, we are building custom solutions daily and we look forward to the opportunity to do the same for you.
What is the size of LTL that is available and points of origin?
Fresh Avenue can ship anywhere from a few pallets up to truckload quantities from any West Coast point of origin. We have reliable and regularly scheduled routes hitting most metro areas through North America multiple times a week.
Learn more about each areas of our business
Grow
Fresh Produce
Fresh Avenue is a grower-shipper. Our Green Light label covers commodity, retail, and specialty produce grown on the West Coast, so we know what goes into a load before it ever leaves the field.
Consolidate
Logistic Services
We combine product from more than 100 growers into single loads at our warehouses in Salinas, Yuma, McAllen, and Yakima. You get more variety per truck, fewer stops, and fresher produce, while keeping your direct relationships with growers.
Deliver
Other Logistics Programs
Our delivered programs run full truckload and LTL, from a few pallets up to a full load, out of any West Coast origin. Regularly scheduled routes reach most U.S. metro areas several times a week, with one delivered price that shows your true landed cost.