In the world of fresh produce, the path from field to facility can be one of the most complex and costly parts of doing business. Transportation expenses, variable rates, and the difficulty of coordinating multiple carriers often add layers of cost and inefficiency to a supply chain. For buyers, that means the true cost of getting product to their door can be fragmented across multiple parts of their financial statement, making it hard to see the big picture.
Fresh Avenue has addressed this challenge with its delivered programs, designed to streamline logistics, add transparency, and provide customers with tailored delivery solutions that ensure reliability and efficiency.
What is a Fresh Avenue Delivered Program?
A Fresh Avenue delivered program is a customized logistics solution built around the specific needs of each customer. These programs go beyond arranging transportation—they optimize the entire delivery process by:
- Optimizing routes to ensure speed, efficiency, and cost savings.
- Coordinating with reliable carriers to build trust and consistency into every shipment.
- Providing in-market support to ensure deliveries happen on time and as expected.
By managing the process end to end, Fresh Avenue not only streamlines delivery but also provides a transparent look at a product’s total cost of ownership—delivered directly to the customer’s facility. Instead of costs being scattered across multiple financial categories, customers gain a clearer understanding of their true landed costs.
What is the Advantage of Using Fresh Avenue for a Delivered Program?
The advantages of partnering with Fresh Avenue extend far beyond moving trucks from point A to point B. Their delivered programs are built around trust, service, and strategic value:
- Reliable Transportation Nationwide
Fresh Avenue’s truckload services cover the United States, supported by a vetted network of trustworthy carriers. This ensures consistency and reduces risk across every shipment. - Dedicated Account Managers
Each customer is paired with an account manager who provides personalized support, proactive communication, and logistics guidance, acting as a true partner in managing their supply chain. - Competitive Pricing & Contract Rates
With access to competitive spot market pricing and the ability to secure dedicated contract rates, Fresh Avenue helps customers balance flexibility with predictability in their transportation spend. - Customer Advocacy
Perhaps most importantly, Fresh Avenue acts as an extension of each customer’s team. They advocate on behalf of the customer, ensuring shipments are delivered quickly, cost-effectively, and with the customer’s best interests at the forefront.
Delivered Programs as a Strategic Advantage
In today’s supply chain, where costs are rising and reliability is harder to secure, Fresh Avenue’s delivered programs offer more than logistics—they deliver peace of mind. By combining transparency, dedicated support, and nationwide reach, Fresh Avenue helps customers simplify one of the most challenging parts of their business while strengthening their bottom line.
For produce buyers, the question is simple: why continue juggling carriers, invoices, and hidden costs when a single, tailored solution can put everything in one clear, efficient program?
