by Fresh Avenue | Nov 14, 2022 | From the Team
What makes one grower different than the other? The marketing materials may tell a story on how one grower is better than the rest, but if you think about it, the same soil, air, sun, and water is used on crops. Then you have harvest crews cutting product in one field...
by Fresh Avenue | Oct 19, 2022 | From the Team
The Fresh Focus is taking an in-depth look into Find, Move, Build. This month we are emphasizing move- the logistics component of the Fresh Avenue model, and the value that’s found with a veteran produce logistics and logistics team. A key question when forming a...
by Fresh Avenue | Sep 12, 2022 | From the Team
The Fresh Focus is taking an in-depth look into Find, Move, Build. This month we are emphasizing find- the sourcing component of the Fresh Avenue model, and the value that’s found when our team connects the right supplier to the customer. Ingredients of...
by Fresh Avenue | Aug 5, 2022 | From the Team
First off, it is hard to not call this PMA. This past year there was a merger of the two produce associations, Produce Marketing Association and United Fresh to form the International Fresh Produce Association. We aren’t the only ones re-learning our beloved...
by Fresh Avenue | Jul 11, 2022 | From the Team
It is the first nine feet above the ground that hosts a flurry of energy. Sun, wind, moisture, and the photosynthesis of vegetation are emitting and receiving energy transfers constantly. It is in those nine feet where humans and animals reside, but it is also in that...
