In today’s competitive food industry, buyers face mounting pressure to source fresh produce that not only meets but exceeds expectations for quality, safety, and consistency. Fresh Avenue created the Green Light label to answer that call, offering wholesale buyers a dependable solution that goes beyond a standard brand name—it’s a promise of excellence.
What is Green Light?
Green Light is Fresh Avenue’s label featuring West Coast commodity, retail, and specialty produce. What makes this label stand apart is its unwavering commitment to quality and safety. With an industry-leading food safety program and continuous quality checks throughout the growing process, Green Light produce consistently meets the highest standards. Wholesale buyers can be confident that each product shipped under the Green Light name reflects the freshness and reliability that today’s market demands.
Flexibility Designed for Foodservice and Retail
Beyond quality, Green Light provides the adaptability that wholesale produce purchasing requires. For foodservice operations or retailers, Green Light products can be white labeled to strengthen your own brand presence. Additionally, pack sizes can be customized to better fit your operational needs, minimizing waste while ensuring consistent supply. This level of flexibility allows Green Light to become an extension of your business, aligning with your goals while delivering uncompromised freshness.
Why Green Light Matters in Wholesale Purchasing
At Fresh Avenue, we don’t just move produce—we live produce. Our expertise ensures that freshness is prioritized not only in the product itself but throughout the entire supply chain. From the field to final delivery, our logistics and consolidation programs are designed to protect quality, optimize efficiency, and provide buyers with confidence in every order.
For wholesalers, retailers, and foodservice providers, Green Light is more than a label—it’s a strategy for elevating your produce purchasing. By choosing Green Light, you’re choosing a partner committed to quality, safety, and a supply chain that works as hard as you do.
Freshness, flexibility, and food safety—that’s the Green Light promise.
