1-888-373-7440 hello@freshavenue.com

Produce Logistics

Fresh Avenue is a grower and shipper of fresh produce with a dedicated logistics team offering consolidation and delivered programs.

Produce with a Side of Shipping

We know produce doesn’t stop at finding the right grower, in fact it’s only the beginning. That is why we have a dedicated logistics team that can help you with delivered programs and consolidation. In addition to shipping, we also bring in-market support to our Green Light product line.

This is the Fresh Avenue advantage, full logistics and customer support from one of the most responsive, reliable teams in the industry!

FAQ

About Logistics for Fresh Produce
How is produce transported?
Produce is transported in temp-controlled refrigerated trucks and managed through a team that specializes in produce logistics within distribution networks to major markets via major lanes.
What are the main challenging in maintaining produce (cold chain) logistics?
There are many challenges in produce logistics, here’s a few:
• Temperature control: ensuring consistent temperature throughout the supply chain
• Equipment reliability: dependence on refrigeration units and transport vehicles that must function properly.
• Monitoring and compliance: tracking temperature and humidity levels, and adhereing to regulatory standards.
• Supply Chain Disruptions: Delays due to weather, traffic, or equipment failure can compromise product integrity.
• Cost Management: High costs associated with refrigerated transport and storage facilities.
• Training and Expertise: Need for skilled personnel to manage and monitor cold chain processes.
• Packaging: Ensuring proper insulation and protection of products during transport.
• Inventory Management: Balancing supply and demand to minimize waste and spoilage.
• Data Management: Implementing effective systems for real-time monitoring and reporting.
• Global Variability: Navigating different regulations and standards in various regions.
How does temperature fluctuation affect the quality of fresh produce?
Temperature fluctuation can significantly impact the quality of perishable goods in several ways:
• Microbial Growth: Increased temperatures can promote the growth of bacteria, yeast, and mold, leading to spoilage and food safety concerns.
• Enzymatic Reactions: Higher temperatures can accelerate enzymatic activity, resulting in faster deterioration of texture, flavor, and nutritional value.
• Moisture Loss: Fluctuating temperatures can cause condensation, leading to moisture loss or excess humidity, both of which can affect product quality.
• Texture Changes: Fruits and vegetables may become mushy or lose crispness with improper temperature control.
• Flavor Degradation: Temperature variations can alter the chemical composition of food, impacting its taste and aroma.
• Shelf Life Reduction: Frequent temperature shifts can shorten the shelf life of perishable items, leading to increased waste.
• Color Changes: Temperature fluctuations can cause discoloration in fruits, vegetables, and meats, affecting their visual appeal.
• Freezing Damage: If temperatures drop too low, it can lead to freezer burn or cellular damage in sensitive products.
Overall, maintaining a stable temperature is crucial for preserving the quality and safety of perishable goods.
How are produce shipments planned?
Transit time, Type of produce, Carrier, Service level
What type of produce shipments does Fresh Avenue handle?
Many of our loads are produce items requiring a constant 34 degrees. However we also handle warm temp runs of tomatoes, peppers, and onions/potatoes from the North West.
Can other refrigerated items be shipped with produce? Why is that done?
As long as the items have the same refrigeration needs, yes, they can be shipped with produce, items like juice or dairy. However meat is an exception because of food safety standards for produce.
Are there quality checks on the produce?
Field and cooler checks on the produce, temp sensors during shipment.
What is best practice for produce once it has been delivered?
Immediately refrigerate! Also, rotate out your produce inventory. Leafy greens and lettuce items should not be stored near the door, where there is temperature fluctuation. Remember that for every 30 minutes produce temps are above 40 degrees F, a DAY of shelf life is lost!
What is the most sustainable way to ship wholesale produce?
The most sustainable way to ship wholesale produce involves several practices and strategies to minimize environmental impact while ensuring freshness and quality. Here are some key approaches:

• Local Sourcing: Prioritizing local farms and suppliers reduces transportation distances, thus lowering carbon emissions associated with shipping.
• Efficient Transportation: Using optimized routes to minimize fuel consumption can significantly reduce the carbon footprint.
• Cold Chain Management: Maintaining a proper cold chain ensures that produce remains fresh, reducing spoilage and waste.
• Consolidation: Combining shipments from multiple suppliers into a single delivery can maximize truckload capacity and reduce the number of trips needed.
• Collaborative Logistics: Partnering with other businesses for shared transportation resources can lead to more efficient logistics and reduced overall emissions.

Is fresh produce quality impacted by the way it is shipped?
Yes! As mentioned above, many produce items are sensitive to temperature and to ensure quality and freshness, temperature needs to be consistent after harvest. That means the shipping process is a significant variable that can impact freshness and quality.
What role does technology play in modern logistics and supply chain management?
Technology plays a crucial role in modern logistics and supply chain management by enhancing efficiency, transparency, and responsiveness. Here are some key ways technology is impacting these fields:

• Automation: Automated systems streamline various processes, including inventory management, order processing, and warehouse operations. This reduces human error and increases speed.
• Tracking and Visibility: GPS and RFID technologies enable real-time tracking of shipments and inventory. This transparency allows companies to monitor the movement of goods, manage delays, and improve customer service.
• Data Analytics: Advanced analytics tools help businesses analyze large volumes of data to identify trends, optimize routes, and predict demand. This leads to better decision-making and resource allocation.
• Supply Chain Management Software: Specialized software platforms facilitate communication and collaboration across the supply chain, providing tools for planning, forecasting, and performance monitoring.
• Internet of Things (IoT): IoT devices collect and transmit data from various points in the supply chain, improving monitoring and control over inventory, equipment, and environmental conditions (such as temperature for perishables).
• Mobile Technology: Mobile apps and devices enable real-time communication and data access for employees in the field, enhancing coordination and responsiveness.
• Sustainability Solutions: Technology helps companies track and manage their environmental impact, facilitating the adoption of sustainable practices within logistics and supply chain operations.

What is logistics integration?

Integrated logistics means combining transportation, logistics, and warehousing. Fresh Avenue’s logistics programs combines all of these elements with our responsive service. 

Learn more about each areas of our business

The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.

Fresh Produce

Growing & Sourcing
We are grower shippers with our label, Green Light. This is features commodity, retail, and specialty produce grown on the West Coast.

Consolidation

Produce & Refrigerated Freight
Produce consolidation allows you to get more variety in each load and has less stops meaning produce is on the road faster and fresher.

Delivered Programs

Fully Managed Logistics
We manage delivery programs with a responsive and reliable team with established lanes from major growing regions to major markets.

Stay Connected

The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!

Fresh Avenue Partners

Grow, Consolidate, and Deliver with us Today!
Services

Fresh Produce

Logistics

Delivered Programs

Consolidation

In-Market Support

Contact

1-888-373-7440

P.O. Box 1298
Santa Maria, CA 93456

Copyright © 2024 Divi. All Rights Reserved.