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Fresh Produce Sourcing

All your produce needs are met with our robust network of growers across the US where we can source the product and spec you need.

Fresh Sourcing Specialists

If we don’t have what you need through our Green Light line of commodity, specialty, and retail produce, we are happy to reach out to our produce network. Our team are produce veterans who know the business and where to find the right grower. The advantage our sourcing strategy brings is the ability to deliver loads ranging from 2-3 pallets to a full truckload.

 

  • Network of 100+ Growers

  • We are Growers, so we Know Growers

  • Maintain Direct Relationships with Growers

  • Specialty and Best-In Season Finds

  • LTL Truckload Availability

A robust supply chain strategy directly integrates growers, sourcing, and logistics.

More about Fresh Avenue’s Produce Sourcing

Finding Stability through Produce

Finding Stability through Produce

Restaurants are now re-imagining their supply chain with the pinch we have all been feeling with inflation and the economy. This is where our team can step in and provide some of the insider strategies with produce sourcing to help your business flex with the economy...

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What is Produce Transition Anyway?

What is Produce Transition Anyway?

What is Produce Transition? Twice a year, Western produce growers throughout the industry pack up and move equipment, people, and operations 600 miles to be in growing regions where conditions are ideal for the fresh produce that we all enjoy. Certain items need...

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Where to Begin with Sourcing Produce

Where to Begin with Sourcing Produce

Have you ever thought of the individual components that make up produce and how it all mixes together? We all learned in elementary school that sun, water, air are the biological ingredients for plant growth. Growers takes these basics season after season to produce...

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FAQ

About Sourcing for Fresh Produce
What type of produce does Fresh Avenue offer?

Fresh Avenue is a grower/shipper of a wide variety of items that we pack in our own Green Light label.  These items include cilantro, Italian parsley, curly parsley, green onions, spinach, napa cabbage, bok choy, kale, endive, escarole, leeks, radishes, and more.

In addition, with our extensive grower base and our experienced team, we can source much more from any of the western growing regions: leafy greens from Salinas and Santa Maria, citrus from the San Joaquin Valley, carrots from Bakersfield, apples and pears from Washington, and grapes from Fresno. We can source it for you!

What if I need produce items that Fresh Avenue doesn't grow through GreenLight?

Items unavailable through the Green Light label are easily sourced through our expansive grower network by our purchasing team. This includes key growers throughout the United States including leafy greens, cabbage, tender greens, citrus, berries, stone fruit, apples, tomatoes, grapes, carrots, and more. 

What type of produce or produce items can Fresh Avenue source?

Our extensive grower network, which includes over 100 growers, shippers, and processors, is available to build out mixed loads. We have multiple time-per-week transfers of products like romaine, iceberg lettuce, green leaf, onion, strawberries, citrus, cabbage, spinach, tender greens, carrots, apples, pears, organics, and specialty items from all points of origin around the West Coast and many ports of entry. 

Why should I source through Fresh Avenue?

All together our team has many connections, ties, and knowledge of the growers throughout the industry. In particular they look for mid-size growers that have excellent produce and are able to scale for national chains, but are not-so-big that they aren’t agile to a customer’s specific needs.  Additionally we know growers with hard-to-find specialty items, the perfect balance of scale and agility, and little known best-in-season finds.

Isn't sourcing a different way to say that you are a broker?

To a degree, most everyone in produce is involved in produce brokerage. It’s impossible for any one grower to have the wide variety available with fresh fruits and vegetables, and often to combine items on one load, growers will source other items for their customers. This is exactly what we do, if our customer needs a certain set of items, we’ll source them from our own label and bring in our growing network for the rest.

Learn more about each areas of our business

The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.

Fresh Produce

Growing & Sourcing
We are grower shippers with our label, Green Light. This is features commodity, retail, and specialty produce grown on the West Coast.

Consolidation

Produce & Refrigerated Freight
Produce consolidation allows you to get more variety in each load and has less stops meaning produce is on the road faster and fresher.

Delivered Programs

Fully Managed Logistics
We manage delivery programs with a responsive and reliable team with established lanes from major growing regions to major markets.

Stay Connected

The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!

Fresh Avenue Partners

Grow, Consolidate, and Deliver with us Today!
Services

Fresh Produce

Produce Sourcing

Logistics

Consolidation

Delivered Programs

In-Market Support

Contact

1-888-373-7440

P.O. Box 1298
Santa Maria, CA 93456