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Fresh Avenue in the News!

Fresh Avenue is a fast-paced national sales and marketing group for GreenGate Fresh and other outstanding producer partners. We’re always working on something new and exciting!


Fresh Avenue Highlights Foodservice Sector

And Now You Know |November 12, 2020

Mixed Reports on Foodservice Lettuce Demand

Fresh Plaza |October 23, 2020

Prepping Retail for Back to School Season

Fresh Plaza |September 2, 2020

Second wave of restaurant closures expected to affect demand again

Fresh Plaza | July 14, 2020

Yuma hopes to close leafy greens gap

Fresh Plaza | November 21, 2019

Washed cilantro and parsley now available

Fresh Plaza | October 24, 2019

GreenGate Fresh Adding Washed Cilantro

FSR Magazine | October 24, 2019

Fresh Avenue Announces GreenGate Fresh Now Offers Washed Cilantro and Parsley

And Now You Know | October 23, 2019

Washed Cilantro and Parsley Available from GreenGate Fresh

The Produce News | October 23, 2019

California company announces new consolidation services

Fresh Plaza | July 9, 2019

Fresh Avenue’s Mark Vaughan and Brian Rooney Discuss New Consolidation Program

And Now You Know | September 9, 2019

Fresh Avenue Launches Western Consolidation Services

The Packer | July 8, 2019

Fresh produce marketer welcomes Brian Rooney to their team

Fresh Plaza | July 10, 2018

Brian Rooney Joins Fresh Avenue as Director of Supply Chain and Operations

FSR Magazine | July 9, 2018

Brian Rooney Joins Fresh Avenue in Procurement, Logistics

The Packer | July 10, 2018

GreenGate Fresh Introduces Fresh Cut Coleslaw Kit for Foodservice

FSR Magazine | February 28, 2018

GreenGate Fresh and Fresh Avenue Launch New Coleslaw Kit

And Now You Know | February 28, 2018

Fresh coleslaw’s on the menu, with GreenGate kit

The Packer | February 28, 2018

California company introduces its first foodservice fresh-cut salad

Fresh Plaza | February 28, 2018

GreenGate adds Fresh-cut Broccoli and Cauliflower

The Produce News | February 9, 2018

Fresh Avenue Works with GreenGate to Meet Consumer Demand for Broccoli and Cauliflower

And Now You Know | February 9, 2018

GreenGate offers fresh-cut broccoli, cauliflower for foodservice

The Packer | February 6, 2018

Vegetable grower-shipper launches fresh-cut broccoli and cauliflower

Fresh Plaza | February 5, 2018

Fresh Avenue Laser Focused on Foodservice Sector

The Produce News | January 22, 2018

Leeks from California trimmed and shipped for foodservice

Fresh Plaza | December 19, 2017

Fresh Avenue Debuts Leek Sticks

The Packer | December 1, 2017

Fresh Avenue Introduces New, Innovative Green Light Leek Sticks to Foodservice Market

And Now You Know | November 28, 2017

Fresh Avenue Introduces Leek Sticks from Green Light

Food Newsfeed | November 28, 2017

Fresh Avenue debuts leek sticks for foodservice

The Produce News | November 28, 2017

Fresh Avenue Launches New Foodservice Product and Rebrand

And Now You Know | December 12, 2017

How Romaine Hearts are Harvested

The Produce Nerd | October 3, 2017

Go for Fresh with Green Light Fresh Commodities

The Packer | July 19, 2017

US: Domestic lettuce prices hit record highs

Fresh Plaza | May 1, 2017