Building Your Business with Produce
To start at the beginning, we’re Fresh Avenue, a team that makes the produce supply chain work better for our customers through customized sourcing, product development, freight solutions, and in-market support. We’ve found that once a foundation of fresh produce items is established, we can add in our other services, experience, and talents to best serve our customers.
Knowing where to look is half the problem when searching for something great. With produce, that means knowing which grower / processor to work with that values quality, safety, and meeting your exact needs. We know what to look for and will point you to the grower who will best fulfill your specific produce needs.
In the Field
The supply chain can get inundated with so many extra links that you start to see communication problems which result in loss of time and quality. We keep that chain to a minimum by having our own team members in the field constantly monitoring the produce quality that we are shipping out to customers.
Once product is harvested, it goes directly to the cooler where it is palletized and shipped out. Our teams are in constant communication with the field, cooler, and shippers making sure orders are timely and accurate and immediately dealing with any issue that comes up.
Our Own Offerings
Ability to Deliver it All
Support in the Market
SUPPORTING GROWERS & PROCESSORS
There are many complexities and challenges with agriculture, especially with produce. This is something all growers and processors juggle in addition to thinking about the sales and marketing of their products. We’ve been in those shoes, and the reason Fresh Avenue began — to work alongside great growers and processors with sales, marketing, and logistics for their great products.
It all Begins with Great Produce!
From our flagship line of produce for foodservice and retail with Green Light, to the growers and processors we partner with, Fresh Avenue has great produce followed up with responsive support and communication from our entire team.
We are the produce experts that you can depend on for all your produce needs!