by Fresh Avenue | Sep 30, 2025 | Fresh Avenue Blog, Our Produce
Wholesale produce buyers know the stakes. One late truck, one subpar shipment, or one lapse in food safety can ripple through an entire business. Whether supplying a national retailer or a regional foodservice distributor, the pressure is the same: deliver quality...
by Fresh Avenue | Sep 30, 2025 | Fresh Avenue Blog, Our Produce
In today’s competitive food industry, buyers face mounting pressure to source fresh produce that not only meets but exceeds expectations for quality, safety, and consistency. Fresh Avenue created the Green Light label to answer that call, offering wholesale buyers a...
by Fresh Avenue | Mar 13, 2025 | Fresh Avenue Blog, In-Market Support, Our Produce
Everyone in the food industry is feeling the pinch of the economy with reduced consumer patronage in restaurants and even a reduction of produce consumption in the winter months. This makes business tight causing a hard look at any extra costs. One of those costs is...
by Fresh Avenue | Nov 25, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce
We believe in the health and wellness fresh produce brings, that we need more of it in our lives, more access to it, and that our work in accomplishing this is important! Christmas is a time of year where we reflect on the things that are important to us… family,...
by Fresh Avenue | Nov 21, 2024 | Fresh Avenue Blog, Our Produce, Produce Sourcing
I would rather sit on a pumpkin and have it all to myself than be crowded on a velvet cushion. -Henry David Thoreau By Marketing Director, Amber Parrow In my undergraduate studies, I took an American Food History class with professor and author Dr. Zachary Nowak. I...
by Fresh Avenue | Nov 8, 2024 | Consolidation, Fresh Avenue Blog, Our Produce, Produce Sourcing
One thing that consumers like is variety and we are certainly seeing exciting varieties from pink pineapples in the produce department to arugula on pizza. The fresh produce supply chain has evolved to a point where consumers have access not only to a great supply of...
