by Fresh Avenue | Jun 24, 2026 | Consolidation, Fresh Avenue Blog, Logistics, Produce Sourcing
It’s a fair question, and one we hear often: if direct buying is already working, why add a consolidation fee on top of everything else? The honest answer is that consolidation isn’t free — but the math usually isn’t about the fee itself. It’s...
by Fresh Avenue | Apr 16, 2026 | Consolidation, Delivered Programs, Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
Fresh produce has never been more challenging—or more important. Today’s supply chain demands speed, consistency, transparency, and flexibility. Retailers, foodservice distributors, restaurant chains, and processors are all under pressure to do more with less...
by Fresh Avenue | Nov 21, 2024 | Fresh Avenue Blog, Our Produce, Produce Sourcing
I would rather sit on a pumpkin and have it all to myself than be crowded on a velvet cushion. -Henry David Thoreau By Marketing Director, Amber Parrow In my undergraduate studies, I took an American Food History class with professor and author Dr. Zachary Nowak. I...
by Fresh Avenue | Nov 8, 2024 | Consolidation, Fresh Avenue Blog, Our Produce, Produce Sourcing
One thing that consumers like is variety and we are certainly seeing exciting varieties from pink pineapples in the produce department to arugula on pizza. The fresh produce supply chain has evolved to a point where consumers have access not only to a great supply of...
by Fresh Avenue | Nov 6, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
Restaurants are now re-imagining their supply chain with the pinch we have all been feeling with inflation and the economy. This is where our team can step in and provide some of the insider strategies with produce sourcing to help your business flex with the economy...
by Fresh Avenue | Nov 1, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
What is Produce Transition? Twice a year, Western produce growers throughout the industry pack up and move equipment, people, and operations 600 miles to be in growing regions where conditions are ideal for the fresh produce that we all enjoy. Certain items need...
