by Fresh Avenue | Oct 23, 2024 | Fresh Avenue Blog, In-Market Support, Logistics, Our Produce, Produce Sourcing
What makes one produce provider different than the other? The marketing materials may tell a story on how one is better than the rest, but if you think about it, there is not a lot of differentiation in the product itself- the same soil, air, sun, and water is used on...
by Fresh Avenue | Oct 22, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
Have you ever thought of the individual components that make up produce and how it all mixes together? We all learned in elementary school that sun, water, air are the biological ingredients for plant growth. Growers takes these basics season after season to produce...
by Fresh Avenue | Oct 22, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce
In a previous post, we talked about the importance of consistent cooling on fresh produce items because of the impact temperature has on shelf life and quality as soon as produce is cut in the field. Just as a reminder, the rule of thumb is this: Depending on the...
by Fresh Avenue | Oct 17, 2024 | Consolidation, Fresh Avenue Blog, Our Produce
At the end of the day, it doesn’t really matter who you buy your retail and foodservice produce from if you neglect to keep it consistently cooled! That’s because shelf life, product quality diminishes, and I think it’s a bit astonishing once you understand this one...
by Fresh Avenue | Mar 12, 2020 | Fresh Avenue Blog, Our Produce, Produce Sourcing
From Marketing Director, Amber Parrow What would you do with 12 pounds of chopped kale? When I do photoshoots of our producer’s items, I am often left with a LOT of vegetables and I try to pass them on to friends and family. So when I received a case of kale,...
