Fresh Produce through Green Light
Access a great selection of produce through Green Light Fresh, our West Coast grown line of commodity, retail, and specialty produce.
Commodity, Specialty, and Retail Produce
- US Grown (Green Onions Grown in Mexico)
- Industry Leading Food Safety
- Quality Monitoring throughout Supply Chain
- Add-On Sourcing, Delivery, & Consolidation Services
It all begins with great produce with Green Light and builds with our sourcing and logistics services.
More about Fresh Avenue’s Produce
Where to Begin with Sourcing Produce
Have you ever thought of the individual components that make up produce and how it all mixes together? We all learned in elementary school that sun, water, air are the biological ingredients for plant growth. Growers takes these basics season after season to produce...
What are the Ideal Temp Ranges for Different Produce Items?
In a previous post, we talked about the importance of consistent cooling on fresh produce items because of the impact temperature has on shelf life and quality as soon as produce is cut in the field. Just as a reminder, the rule of thumb is this:Depending on the...
It doesn’t Matter Where you Buy Your Produce if you Don’t Keep it Consistently Cooled!
At the end of the day, it doesn’t really matter who you buy your retail and foodservice produce from if you neglect to keep it consistently cooled! That’s because shelf life, product quality diminishes, and I think it’s a bit astonishing once you understand this one...
How did Kale become a Thing?
From Marketing Director, Amber Parrow What would you do with 12 pounds of chopped kale? When I do photoshoots of our producer's items, I am often left with a LOT of vegetables and I try to pass them on to friends and family. So when I received a case of kale, I knew...
FAQ
About Produce from Green Light Fresh
What type of produce does Fresh Avenue offer?
Fresh Avenue is a grower/shipper of a wide variety of items that we pack in our own Green Light label. These items include cilantro, Italian parsley, curly parsley, green onions, spinach, napa cabbage, bok choy, kale, endive, escarole, leeks, radishes, and more.
In addition, with our extensive grower base and our experienced team, we can source much more from any of the western growing regions: leafy greens from Salinas and Santa Maria, citrus from the San Joaquin Valley, carrots from Bakersfield, apples and pears from Washington, and grapes from Fresno. We can source it for you!
What growing regions does Fresh Avenue grow in?
Our primary growing regions are Salinas, California, and Yuma, Arizona, with green onions grown in Mexico. We also source produce from many growing regions, so we are not limited in where we grow, source, and load.
What is Green Light?
What if I need produce items that Fresh Avenue doesn't grow through GreenLight?
Items unavailable through the Green Light label are easily sourced through our expansive grower network by our purchasing team. This includes key growers throughout the United States including leafy greens, cabbage, tender greens, citrus, berries, stone fruit, apples, tomatoes, grapes, carrots, and more.
How do you ensure the freshness and quality of your produce?
Fresh Avenue ensures product quality by consistently having key personnel present in the fields and warehouse to monitor it. We closely follow food safety regulations and practices throughout the supply chain, adhering to government regulations like FSMA. This is followed up by monitoring produce safety, quality, and specifications in the field and coolers before shipment. Consistent temperature regulation is critical in ensuring product quality in shipping, so our team monitors that with temperature sensors.
Is Fresh Avenue part of any trade associations?
Yes, Fresh Avenue is a member of the following:
- International Fresh Produce Association (IFPA), attends IFPA conferences and is involved in different IFPA leadership such as the marketing council.
- Southeast Produce Council (SEPC), attends SEPC conferences and is involved with SEPC leadership such as the STEP-UPP program.
Learn more about each areas of our business
In-Market Support
Customer Support & Care
Consolidation
Produce & Refrigerated Freight
Delivered Programs
Fully Managed Logistics
Stay Connected
The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!
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