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Making Produce Easy for Logistics

Fresh Avenue works with our customers to deploy a perfectly suited logistics program that ensures you receive the products you need with the freshness and quality you require.  We manage this at our consolidation facilities in Salinas, Yuma, and McAllen and through our delivered programs.

It’s the close management of all aspects of our consolidation and shipping operations that makes the difference in saving time, hassle, and costs with your logistics program.

Logistics that is Responsive

One Place for All Your Fresh Orders

In addition to the fresh cut and commodity items we offer, we also work with other grower and processors to store all your fresh items in one place before shipping.

24 / 7 / 365 Support

There is no 9-5 in logistics. Our team is here to keep you from loosing sleep over shipments, available 24 hours, 7 days a week for support.

Time is Critical to Freshness

Time is critical for cold chain items, so having all your orders stored and shipped from one cooler saves time and that saves you money.

The Right Logistics Plan Simplifies Everything

When it comes to shipping, fresh produce has some unique challenges.  You can buy the best produce available, but the freshness and quality of the product depends on how it is shipped.  That is why an important part of Fresh Avenue is logistics; to work with our customers on the right program that ensures their product arrives timely with freshness and quality preserved.  Our team has two great programs to fit your exact needs, putting 100% of our focus on preparing and shipping your orders.



This is where simplification of the journey produce makes after leaving the field begins. Product is taken directly from a field to a centralized cooling facility to be prepped for shipment instead of a truck making multiple stops on a route and then going to a cooler. In a consolidation facility, produce arrives to one place from multiple growers and producers based on what the customer has ordered. This cuts out excess time, preserves freshness of the product, and ultimately streamlines costs and administration.

Delivered Programs

We connect the grower / processor our customers are sourcing from to a network of local produce distributors to get foodservice orders from the West Coast to the regions where the restaurants are located. For larger restaurant chains, this involves coordinating with multiple distributors. In the end these delivered programs make the path from field to the restaurant as efficient as possible.

Logistics Management is Critical


One advantage for the buyer is to be as closely connected to the source as possible. Have you been in the fields, seen harvest, packing, and/or processing facilities?  We know this is important and we take you out to the growing regions in person or virtually so you understand all aspects of the fresh industry beyond transportation.


Is your provider connecting you to other producers and products in the industry, making sure your orders are streamlined and efficient?  Out team has a strong network of growers and processors to bring you more options with product, pack size, and growing regions, so that the produce you order perfectly fits your needs.


Because fresh produce has a short shelf life and strict requirements on its storage, we make sure our logistics team answers your calls and emails promptly and are responsive. Transportation is an industry that constantly is moving, so we are available at all hours and on holidays.  But more than that, we are flexible and quick to find solutions to the roadblocks that may pop up.

Growing Business with Consolidation

A national food distributor offering a wide variety of items from over 40 different suppliers in multiple growing regions was having trouble with missing orders, shortened shelf life, and the extraneous miles their produce items were traveling. Our consolidation program gave one location for product to arrive at after harvest and take away the management nightmare that was costing this distributor time and money. We love that consolidations brings customers a cost-effective way to have small and large volumes on a wide variety of items and simplification of the administration, so they aren’t spending all their time chasing trucks and orders, but instead focusing on other aspects of their business.

The right logistics team and approach can increase product quality, realize cost savings, enhance shelf life and bring simplicity to your produce delivery!