The Paradox of Growing in the Desert

The Paradox of Growing in the Desert

Life is filled with paradoxes… the unlikely things that coexist and keep the world going round, but makes you stop and pause. The beginning of the end, saving money by spending it, or in the case of agriculture, growing in the desert.   That is what struck me when I...
March is for Getting into a Marketing Mindset

March is for Getting into a Marketing Mindset

March is always a favorite month for me in the produce industry.  It is when everyone’s eyes and ears are directed to a critical aspect of business— marketing, something I live and breathe in my professional life.  For Fresh Avenue, March comes after ending the...