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The Recipe to Exceptional Produce

The Recipe to Exceptional Produce

The Fresh Focus is taking an in-depth look into Find, Move, Build. This month we are emphasizing find- the sourcing component of the Fresh Avenue model, and the value that’s found when our team connects the right supplier to the customer.   Ingredients of...
Fresh Avenue’s IFPA 2022 Recap

Fresh Avenue’s IFPA 2022 Recap

First off, it is hard to not call this PMA. This past year there was a merger of the two produce associations, Produce Marketing Association and United Fresh to form the International Fresh Produce Association. We aren’t the only ones re-learning our beloved...
The Invisible Dance of the Salinas Valley

The Invisible Dance of the Salinas Valley

It is the first nine feet above the ground that hosts a flurry of energy. Sun, wind, moisture, and the photosynthesis of vegetation are emitting and receiving energy transfers constantly. It is in those nine feet where humans and animals reside, but it is also in that...
Keep it Fresh Webinar Video

Keep it Fresh Webinar Video

Weren’t able to join us live for our Keep it Fresh Webinar?  Don’t worry, we have a video so you don’t miss the insight from our team. Hosted by Barbara Castiglia, managing editor of Modern Restaurant Management, we’ll talk to Mark Vaughan and Brian...
The Structure of Creativity

The Structure of Creativity

As I was writing an article for our monthly Fresh Focus, I got the feeling that I was singing the same tune but to a different verse.  Do our readers want me to espouse the virtutes of buying fresh cut lettuce and salad blends for the millionth time?  We can package...