The 405 and our Operations Center

The 405 and our Operations Center

Located in America’s heartland, there’s a state whose history is filled with cattle, land-runs, Native Americans, cowboys, farming, and oil. Rich with the legacy and spirit of pioneering and adventure, it is a hidden jewel right at the junction of the...
How the Heck did Kale become a Thing?

How the Heck did Kale become a Thing?

from Fresh Avenue Marketing Director, Amber Parrow What would you do with 12 pounds of chopped kale?  When I do photoshoots of our producer’s items, I am often left with a LOT of vegetables and I try to pass them on to friends and family.  So when I received a...
2020 BrandStorm Takeaway: Authenticity

2020 BrandStorm Takeaway: Authenticity

Sights and Insights on BrandStorm 2020 from Fresh Avenue Marketing Director, Amber Parrow For the past 5 years, marketers in the produce industry gather at a conference designed just for them– BrandStorm from United Fresh.  This year the conference was held in...
BrandStorm in Austin, Here we Come!

BrandStorm in Austin, Here we Come!

​The biggest, most exciting marketing conference for the produce industry, BrandStorm, is moving to Austin this year. We can’t think of a better time for Fresh Avenue to attend. But to make our break-out year even better, our marketing director, Amber Parrow, is...
Merry Christmas 2019

Merry Christmas 2019

This is certainly the time of year to pause and reflect on those have been responsible for our growth in 2019.  Our success begins in the field with our harvest teams, extends into the plant and consolidation facilities with the many fine people producing and packing...