Ride Along with our In-Market Support

When you’re new to an area or have the tendency to get lost, there is nothing better than an expert guide that takes you where you need to go. When I’m traveling to the Phoenix area, I always catch a ride with David. I never worry about getting lost or going to the...
Support from the Ground Up

Support from the Ground Up

The lifeblood of our business is the people that provide support to our customers. Frequently we talk about how we work with customers with product sourcing, development and shipping, but one area we want to relate is how that support begins out in the field. This...
The Paradox of Growing in the Desert

The Paradox of Growing in the Desert

Life is filled with paradoxes… the unlikely things that coexist and keep the world going round, but makes you stop and pause. The beginning of the end, saving money by spending it, or in the case of agriculture, growing in the desert.   That is what struck me when I...
March is for Getting into a Marketing Mindset

March is for Getting into a Marketing Mindset

March is always a favorite month for me in the produce industry.  It is when everyone’s eyes and ears are directed to a critical aspect of business— marketing, something I live and breathe in my professional life.  For Fresh Avenue, March comes after ending the...