The Families that Follow the Lettuce

When I was a kid, I had a bulletin board above my desk with all the mementos that were important to an 11-year-old. I distinctly remember two postcards from my dad that he sent to me when he was away for months before our family moved to another state.  It was the...
Location, Location, Location!

Location, Location, Location!

In the world of real estate, the address of a property can add tens of thousands to the value or take it away. The different sections of town define the culture, architecture, amenities, goods and services that are available. Some families value certain neighborhoods...
In Our Customer’s Shoes

In Our Customer’s Shoes

One tell-tell sign that someone has been to a produce field is by the type of shoes they are wearing. If the shoes are clean, the person probably has not walked the dirt furrows between rows of romaine. If they are in sneakers and / or shoes that can get dirty, they...
Ride Along with our In-Market Support

Ride Along with our In-Market Support

When you’re new to an area or have the tendency to get lost, there is nothing better than an expert guide that takes you where you need to go. When I’m traveling to the Phoenix area, I always catch a ride with David. I never worry about getting lost or going to the...
Support from the Ground Up

Support from the Ground Up

The lifeblood of our business is the people that provide support to our customers. Frequently we talk about how we work with customers with product sourcing, development and shipping, but one area we want to relate is how that support begins out in the field. This...