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Knowing where to look is half the problem when searching for something great.

With produce, that means understanding which grower / processor to work with that values quality, safety, and meeting your exact needs. Fresh Avenue is where you look for the produce that will best fulfill your specific produce needs.

Green Light Fresh

Our flagship commodity line, you can expect the best in freshness and quality with GreenLight. From green onions, cilantro, parsley, cabbages, and more, we rigorously check our crops in person in the fields, ensuring what is packed in the field is quality that you want to serve to your customers.

We Know our Industry and We Know Ag

Quality of product depends on your level of presence in the growing regions and agricultural knowledge. We have that very presence, involvement with planting and harvest, monitoring crop quality, and understanding the agricultural side of produce from a lifetime of experience.