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About Fresh Avenue

We are a fresh produce company serving foodservice distributors, national and regional restaurant chains, and retailers. Delivering customized sourcing, product development, freight solutions, and in-market support, we don’t stop with produce, but provide superior support throughout the entire fresh supply chain.

Our Partners

Mark Vaughan 

Managing Partner


Brian Rooney 

Director of Operations & Supply Chain

Matt Little 

Director of Grower / Producer Relations

Our Team

Connie Allen

Eastern Regional Sales Manager

Gerardo Arboleda 

Logistics Coordinator


Brenda Brookshire 

Food Safety, Compliance, and Special Projects Manager

Amy Ealy 

Purchasing Assistant


Mahonrry Gonzalez

Operations Specialists


Kaylee Hale

Customer Service Manager

Brad Hogan

Operations Manager

Shanna Lewis

Operational Accounting Specialist

Daniel Meder

Purchasing Manager


Amber Parrow

Marketing Director


James Rego

Account Executive

Trena Robbins

Transportation Manager

Max Tapia

Operations Specialist


Roberto Torres

Commodity Manager


Tyler Vaughan

Commodity Sales Manager


Paula Vasquez

Operations Specialist


About Our Partners


Mark is a fresh foods and agriculture industry veteran. Mark was the President and CEO of a NASDAQ-listed company of 500 employees with reach across the US, Mexico, and Canada. In 2011, he was instrumental in marketing his company to a national competitor. He founded and managed other interests including a technology and logistics company. Since early 2016, Mark has served as managing partner of Fresh Avenue, a sales, marketing, and logistics firm that works with national restaurant, foodservice and retail brands on fresh product sourcing.


Brian’s career began during school in a grocery store produce department. It wasn’t long until he progressed from buyer, director of procurement, director of supply chain, and then general manager of a regional fresh cut processor of a prepared foods company. He holds an MBA from the University of Oklahoma. He also sits on United Fresh’s Supply Chain Council and is active in various trade groups. Now Brian brings a proven track record for growth with his organization and operational management along with his oversight of the supply chain, grower operations and logistics services that Fresh Avenue provides our customers.


For his entire career, Matthew has been involved in agriculture, bringing invaluable experience with seed selection, planting, growing, harvesting, and shipping of fresh produce. He graduated from Cal Poly with a degree in Agricultural Business Management. His knowledge brings an unparalleled level of support and quality management for our customers. Matthew and his team travels throughout our various growing regions interacting with the harvest and operation teams to ensure our products meet customer expectations.